| A summary of the address
delivered by Dr Michael Fuchs, Member Federal
Parliament & Chairman of the Parliamentary
Group of Medium-sized Business at the Seminar
on “Small and Medium Enterprises:
Engines for Growth and Employment”
held on 5th April 2007 at Chennai.
Less than four weeks ago the International
Tourism Exchange (ITB) drew to a close in
the German Capital, Berlin, having achieved
a new visitor record. Every year this event,
the world’s largest tourism fair,
focuses on one particular country. This
year it was India. “Incredible India”
is the motto adopted by your country to
advertise its charms and attract visitors
from around the world. I am delighted to
be with you today and to be able to discuss
with you, at the invitation of the Konrad
Adenauer Foundation, what I consider to
be a particularly important part of every
developed and developing economy and society:
small and medium-sized enterprises and the
population group behind them.
“Incredible” is a word which
describes not only the cultural wealth and
scenic beauty of India and the successful
path your country has taken into the modern
age to become the world’s largest
democracy, equally noteworthy is the country’s
successful economic transformation over
the past decade. Since the start of the
economic reform process almost 15 years
ago, annual growth rates in India have hovered
between six and eight per cent. If this
rate continues, your country will within
the next generation, become the world’s
third largest economy after the USA and
China. For Foreign investors India is a
rising international economic factor and
interesting growth market, which geopolitically,
too, is becoming increasingly significant.
The Social Market Economy in Germany
The western part of Germany experienced
a similar rapid economic and social transformation
in the two decades following the collapse
after the Second World War. Today we refer
to this period in the 1950s and 60s as the
time of the German “economic miracle”.
This miracle laid the foundations for Germany’s
success as Europe’s largest and most
important economy.
Two factors, among others, were particularly
important in this context: firstly, the
decision to opt for a market economy system;
secondly, the flourishing economic development
of small and medium-sized businesses within
this system. This paved the way for the
creation and/or resurgence of a large middle
class sector which led to widespread prosperity
and participation, as well as social stability
and security. Both are different sides of
the same coin: the policymakers firstly
must create the conditions which secondly
enable the private sector to create growth
and employment – ideally in such a
way as to enable the whole of society, that
is to say, broad sections of the population,
to share in the resulting prosperity.
We refer to our system in Germany as a Social
Market Economy. Two names are synonymous
with its establishment in West Germany:
the first Federal Chancellor of the Federal
Republic of Germany, Konrad Adenauer, who
gave his name to the Foundation, and his
first minister of economics, Ludwig Erhard.
As the founding fathers conceived it, a
social market economy does not signify that
a liberal economy is unsocial and that the
state therefore has to correct its outcomes
per se through interventionist policies
such as the active redistribution of the
gross domestic product. On the contrary,
a functioning social market economy means
that the policymakers simply set and monitor
the framework conditions and rules in such
a way that the market itself generates solutions
which are not only efficient but also social.
The role of politics and the state in the
social market economy is above all to arbitrate
and set the framework. We call this economic
governance.
The most important principles of economic
governance relating to the German style
social market economy are:
a free market where supply and demand determine
prices, where there are no barriers blocking
market access to new companies and no obstacles
for pioneers, start-ups and innovative
new products
intensive competition, that is to say with
as many market participants as possible,
fair competition, no monopolies,
and strict conditions to regulate market-dominant
companies, to block cartels
and to govern mergers.
Consumers sovereignty and mature consumers
Protection of private property and freedom
of contract (private autonomy
A
reliable public administration (rule of
law), as well as democratic political institutions
and decision-making processes
A
stable economy- the euro is a notable success
story in this regard.
Autonomy of employers and trades unions
in collective bargaining – the state
has no role to play
in wage determination
Properly functioning infrastructure from
transport and energy supply through to the
education system. The
state has a primary responsibility here.
If this framework is guaranteed by policymakers
and state institutions, the economy can
flourish and SMEs can develop. Conversely,
some of the greatest dangers for the SME
sector can also be derived from these priciples:
Protectionism, state control of prices or
profits
Cartels, monopolies, unfair competition
and oppressive economic activity on the
part of the state,
which often creeps in under the cover of
subsidies. We Germans had a vivid example
of this in East
Germany (the GDR).
Bureaucracy, corruption, legal uncertainty
Clandestine employment and the black economy
Socialization of losses, state influence
on the appropriation of profits.
And last but not least, an unhealthy dominance
of the welfare state. A well-developed welfare
state may seem appealing
at first sight to both politicians and the
general public, particularly at election
times. Where it is excessive, however, it
risks hindering personal responsibility,
motivation and structural
change.
Importance of the SME sector today
Germany has not always been and is not always
a model pupil in all these points. All in
all, however, we have so far been successful
in maintaining this model of the social
market economy.
60 years after the invention of the social
market economy, a few key statistics highlight
the successful interplay between the social
market economy, economic governance and
small and medium-sized enterprises:
Of the around 3.4 million businesses in
Germany, 99.7% are SMEs. They employ 70.8%
of all workers and provide 82.9% of all
training places. They account for 39.8%
of the turnover of the German economy and
generate 46.7% of gross valued added in
Germany. In short, Germany is much more
a country of SMEs than an industrialized
nation dominated by big business.
To understand these figures it is first
necessary to define what constitutes a small
or medium-sized enterprise. In Germany it
is usual to base the definition on the number
of employees and annual turnover. We designate
as “small” a business with up
to nine employees and an annual turnover
of below one million euro. “Medium-sized”
denotes enterprises with 10 to 499 employees
and an annual turnover of one to 50 million
euro. This is slightly at variance with
the standard definition applied in the European
Union.
Such purely quantitative parameters may
be helpful in conveying an appreciation
of the economic significance of the Mittelstant
or SME sector in Germany, but they are not
enough to gain a real understanding of what
the German Mittelstant means.
The concept has a qualitative dimension
too, founded on the idea of an independent
owner-entrepreneur who takes responsibility
for himself and his future, has a commitment
as a private individual to society, and
in the way he manages his business, thinks
in the long term in generations rather than
in quarter reports. Both employers and employees
see themselves as being achievers where
the business is concerned while at the same
time being responsible and self-determined
citizens in society. Day-to-day working
life in an SME is characterized by partnership,
not a “class war” between capitalist
and unions. One outcome of this partnership
style, in addition to the fact that the
sector is a very willing training provider,
is the high level of innovation in SMEs.
Even in businesses without a research department,
many application-ready patents come direct
from the workbench.
Germany’s economy is highly export-oriented,
at least as far as the trade and industry
sector is concerned. Many SMEs operate successfully
in international markets, too. Around 98%
of all German exporters operate SMEs with
an annual turnover of less than 50 million
euro and account for 21% of Germany’s
total direct exports. The real percentage
is probably considerably higher since many
SMEs are domestic suppliers to large German
export industries such as the car industry
or plant engineering and construction. Germany
also has around 450 so-called hidden champions,
that is to say SMEs which are undisputed
world leaders in their very specific product
segment. These companies in particular are
experiencing increasing problems with product
piracy and patent infringements, particularly
in Asia. Worldwide protection of intellectual
property is therefore one of the central
themes of Germany’s Presidency of
the G8.
German-Indian economic relations
Bilateral economic relations between Germany
and India, by the way, are developing extremely
promisingly. The volume of trade in 2006
again reached a record level of 10.5 billion
euro, a rise of 38.7% over the previous
year. Thus the target set by both governments
in 2004 of doubling the trade volume from
the then level of five billions euro by
2010 has therefore been achieved far ahead
of this time. In 2006 German exports to
India rose by 51.8% over the previous year
to 6.3 billion euro, while imports from
India were up by 22.5% at 4.2 billion euro.
I would like to see the SME sector on both
sides benefiting from this cooperation as
well.
SMEs and Globalization
Globalization confronts SMEs with greater
challenges than large internationally operating
businesses. For smaller enterprises access
to foreign markets is often more difficult.
They lack country-specific knowledge particularly
where distant markets are concerned. Hence
in terms of foreign business, German SMEs
still focus primarily on their European
neighbors, particularly since transport
distances are shorter, the EU internal market
has dismantled many tariff and trade barriers
and the euro as a single currency enables
business contacts to be established without
currency risks. A breakthrough in the deadlocked
WTO negotiations would be of very great
benefit in creating access to distant markets
to exporting SMEs too. Should multilateral
negotiations stall again, however, I increasingly
believe that alternative bilateral solutions
will have to be found.
According to recent surveys, some 100,000
German SMEs have direct foreign investments,
that is to say maintain their own marketing
or service centers, holdings, joint ventures
or production facilities. These direct investments
mostly serve to secure existing export markets
and/or open up new market segments. Joint
partners on the spot such as bilateral chambers
of commerce are a great help in this respect.
In terms of the increasing globalization
of the global economy, a further feature
which marks out the German Mittelstand is
that these enterprises are very loyal to
their location. Even if they operate globally
and establish not only marketing centres
but also production facilities abroad, entrepreneurs
in the SME sector very rarely relocate their
head quarters or their whole company to
a low-wage or low-tax country. Most of their
vertical range of manufacture, particularly
research and development activities and
hence important value added, continues for
the most part to be retained in Germany.
In terms of politics, therefore, the Mittelstand
provides a reliable bedrock for the economy
and jobs market, particularly in times of
globalization. Because of Germany’s
decentralized structure, this is one of
the factors that keeps living conditions
on a par with each other in the different
regions of our country. While Germany’s
big companies have steadily cut jobs at
home in recent years, the Mittelstand has
created new jobs.
Globalization creates new challenges not
just for the economy but for politics. Is
it possible to conceive a global economic
order along the lines of the social market
economy? Could there, for example, be an
international cartel authority overseeing
fair competition? That is a subject to which
one would have to devote an entire conference.
Current challenges facing German SMEs
Let us return to SMEs in Germany. Where
there is light, there is also, of course,
always shade. What are the greatest challenges
currently facing German SMEs and how are
the policymakers reacting to them?
Firstly the German economy, particularly
since last year, is experiencing a very
welcome and stable upturn after several
years of stagnation. Last year GDP grew
by 2.5% . For this year growth rates of
over 2% are expected. This revival is having
an impact on the jobs market. Since the
new Federal Government took office, registered
unemployment has fallen from almost 4.5
to 4.1 million. In the last 12 months alone
around 450,000 new jobs subject to social
security have been created. And, it is the
Mittlestand above all which has created
these new jobs.
The labour market, it must be pointed out,
is one of the fields which experts believe
is in need of considerable reform in Germany.
In the light of modern career biographies
and the accelerating pace of structural
change, the German labour market is too
rigid and immobile. The greatest problem
groups are the long-term unemployed and
the low-skilled. A high level of basic security
for the unemployed decreases the pressure
to seek work. But I do not, I am afraid,
anticipate any courageous moves to introduce
reforms in this area since the Social Democrats
within the governing coalition are very
much dragging their feet on this.
Further areas which the Federal Government
is seeking to reform are:
Social Security Systems
In Germany these are traditionally financed
on a pay-as-you-go basis rather than being
fully funded. Demographic trends mean that
this system is reaching its funding limits.
High social insurance contributions, which
for the most part are financed in equal
parts by employers and employees, are a
burden on labour as a factor of production.
As a first step the Federal Government has
raised the statutory pension age to 67.
In the medium term more far-reaching solutions
are needed, such as decoupling the funding
side from labour as a production factor
and making the insured take more responsibility
for themselves. Non-wage labour costs are
an important competition factor for employment-intensive
SMEs in particular.
The tax burden for corporations is too high
in Germany by international and European
comparison. This is why in parliament we
are currently deliberating a reform which
would cut the rate of corporation tax to
just under 30%. SMEs, too, will benefit
from this reform since retained profits
will be treated more favourably in terms
of tax.
A traditional problem of the German Mittelstand
is its high level of outside financing the
correspondingly low equity capital ratios.
Special programmes offered by the public
promotional and guarantee banks, such as
low-interest loans and better access to
capital markets, are also designed to improve
financing in the SME sector.
By international comparison Germany has
a very efficient and reliably administration.
Over recent decades, however, bureaucracy
for companies has mushroomed. Estimates
indicate that red tape imposed by the state
(in the form, for example, of obligations
to provide information and statistics, applications
licensing and tax assessment procedures)
costs the German economy up to 40 billion
euro each year. SMEs, of course, are particularly
hard hit by these costs and the expenditure
on personnel to cope with the bureaucracy.
Cutting red tape is therefore on of the
Federal Government’s central economic
policy aims. A few months ago we set up
the Regulatory Impact Unit, an independent
body which examines all existing legislation
and every new law before it is adopted to
assess the impact of the resulting bureaucracy
on businesses. The unit scrutinizes every
bill tabled by the Federal Government and,
prior to its deliberation in parliament,
provides parliament with an independent
costing. The political target is to cut
the cost of red tape by at least 25% by
2011. One problem is that much of the red
tape comes from the European Union. During
its Presidency of the EU, Germany is therefore
seeking to introduce a similar regulatory
impact body to measure the cost of red tape
in the European Union too. Another of our
aims in Germany is to further cut the time
it takes to set up a new business by systematically
introducing a one-stop-shop system. We also
want to shorten licensing procedures for
plant and infrastructure projects which,
because of complex environmental requirements
for example, can take a very long time in
Germany.
Finally, the Federal Government is currently
seeking to encourage and promote innovation
in SMEs in particular, mobilizing research
and development activities. Special promotional
programmes are being developed for the purpose.
There is a particular focus on stepping
up cooperation between SMEs and scientific
research establishments since we have become
aware that university research, in particular,
too seldom culminates in marketable products.
The Federal Government has created a new
and innovative instrument here in the form
of a “research bonus”. In future
universities which carry out application-oriented
research contracts for SMEs will receive
additional funding from the state.
What is SME policy?
This last example, the research bonus, is
a very good way of explaining Germany’s
SME policy. The main intension of the social
market economy, as explained at the beginning,
is to create the framework for the private
sector and to avoid interventionist policy
as far as possible.
In reality, however, SMEs, because of their
size and diversity, are confronted with
problems which big business does not have:
SMEs find it more difficult to get the ear
of politicians. Their efforts to represent
their own interests are often fragmented
and their lobbying weak.
Because they lack scale of economies, small
businesses are at a commercial disadvantage
in terms of procurement, production, distribution,
access to capital or indeed research resources.
For SMEs access to foreign and/or international
markets is considerably more complex than
for big businesses. While there may not
be particular legal obstacles, there are
indeed actual barriers blocking access to
markets.
The particular job of SME policy is therefore:
To ensure that institutionally the interests
of SMEs are represented in political and
parliamentary decision-making
processes and that SMEs have a voice
out size-related disadvantages, for example
by facilitating cooperation agreements under
anti- trust
law of promoting access to the capital market
and to foreign markets (financial support
to enable SMEs to attend foreign trade fairs)
or by creating To even incentives for inter-company
research collaboration
To subject every law to an “SME test”
and then, if necessary,
To mitigate disproportionate burdens on
SMEs through statutory provisions. Regulations
on protection against
dismissal in Germany, for example, only
apply to businesses with 10 or more
employees. We want to introduce more such
exemptions with respect to statutory obligations.
Conclusion
SME policy in this sense is about evening
out disadvantages to create a level playing
field without at the same time establishing
unwarranted privileges or creating a policy
catering to a specific clientele.
The working group on medium and small business
of the CDU/CSU parliamentary group in the
Bundestag, which I chair and which, with
133 members, is the largest group within
the German Bundestag, has committed itself
to this very goal.
“Think small first” is therefore
the motto. Because SMEs are indeed the sustainable
Engines for Growth and Employment.
“Incredible SMEs’ so to speak!n
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