A Monthly Publication of The Madras Management Association

 

Book Review
BOOK COURTESY: M/S K KRISHNAMURTHY (WWW.KKBOOKS.COM

Title : Winners Never Cheat:
A self-made Billionair
speaks out on Honesty
and Generosity
Author : Jon M Huntsman
Publisher : Pearson
Price : Rs.199/-

Next time someone tells you business can’t be done ethically—corners must be cut, negotiations can’t be honest—hand them Jon Huntsman’s new book. Who’s nothing, and built a world-class business that carried him to Forbes’ list of America’s wealthiest people. Here, he presents the lessons of a lifetime: a passionate, inspirational manifesto for returning to the days when your word was your bond, a handshake was sacred, and swarms of lawyers weren’t needed to back it up.
This is no mere exhortation. It’s as practical as a book can get. It’s about how you listen to your moral compass. It’s about how you build teams with the highest values…share success…take responsibility…earn the rewards that only come with giving back. Huntsman built his career and fortune on these principles—from his refusal of the Nixon administration’s corrupt demands, to his lifelong commitment to charity, to the way he approaches his biggest deals.
You don’t live these principles just to “succeed”: you live them because they’re right. But in an age of many business scandals, Huntsman’s life proves honesty is more than right: it’s your biggest competitive differentiator.


Title : Corporate Strategy
MINDSPOWER
Innovation: Leave a
footprint on Life
Author : Dr Rekha Shetty
Adhil Shetty
Publisher : MINDSPOWER
Price : Rs.295/-

“A butterfly is not an improved caterpillar, it is a transformed creation. So too innovation in business is a quantum shift, a transformation.”
“Corporate Strategy Mindspower Innovation” by Dr Rekha Shetty is a scientific book on creativity and innovation in India’s large companies. Based on 23 years of intensive work in innovation, it is an engaging book. With meticulous research, it arrives at principles that help the readers to gain competitive advantage through innovation. Case studies liven the fascinating presentation. It focuses on key managerial concerns. How to increase revenues through innovative ideas? How to reduce costs? How can profits be increased? This book helps the reader to discover and learn the techniques of mindspower. They are in the form of thinking tools.
The book outlines the mathematics of innovation, using formulae to kick start the thinking process. The book is about corporate transformation, through shifting paradigms, using thinking tools. The style is simple and lucid. The Indian ethos makes it special. The book, segmented into 11 chapters, analyses the corporate scene in the country and advocates innovative processes to initiate quicker growth. It is a ‘how to’ innovate book for the Indian manager.


 
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